Trader Joe's Wake Up Blend Whole-Bean Coffee 28 oz — Organic Fair Trade, Medium-Dark Roast

Trader Joe's Organic Fair Trade Wake Up Blend is a medium-dark, whole-bean coffee crafted from certified organic and fair trade beans to deliver a bold, balanced cup for morning routines.

This 28-ounce bag contains whole beans roasted to a medium-dark profile that highlights chocolatey body, bright citrus notes, and a clean finish. Sourced from fair trade farms and certified organic, the blend is designed to give consistent flavor and ethical sourcing in each batch. It works equally well for drip machines, pour-over, French press, or automatic brewers when ground to the appropriate grind setting.

What flavor profile should I expect from the Wake Up Blend?

The Wake Up Blend leans toward a bold, balanced taste with pronounced chocolate and nutty midtones and a hint of citrus acidity for brightness. The medium-dark roast preserves some origin character while adding toasted, caramelized notes from roasting.

• Primary notes: cocoa, toasted nuts, and light caramel
• Bright top note: subtle citrus or fruity acidity
• Body: medium to full with a smooth finish
• Roast level: medium-dark for morning strength without excessive bitterness

How should I grind and brew this 28 oz whole-bean bag?

Because the product is sold as whole beans, grind size depends on your brewing method to extract balanced flavor. Use a coarse grind for French press, medium for drip machines and pour-over, and fine for espresso or Moka pot.

• French press: coarse grind, steep 4 minutes
• Drip/pour-over: medium grind, 1:15–1:17 coffee-to-water ratio
• Espresso/Moka: fine grind, adjust dose for extraction time
• Store unused beans in a cool, dark place in an airtight container

Is this coffee responsibly sourced and certified?

The Wake Up Blend carries organic and fair trade certifications, indicating beans were grown without synthetic pesticides and purchased under fair trade terms. These certifications support environmental practices and worker welfare at origin farms.

• Organic: grown without synthetic fertilizers or pesticides
• Fair Trade: producers receive fair pricing and community support
• Traceable blend: comprised of multiple origins to balance flavor
• Packaging: 28 oz retail bag designed for freshness

How long will the 28 oz bag stay fresh after opening?

A 28-ounce bag contains many servings, so freshness depends on storage and how quickly you use it. For best flavor, buy whole beans and consume within 2–4 weeks of opening; freeze only if you need long-term storage and divide into portions.

• Best taste: consume within 2–4 weeks after opening
• Short-term storage: airtight container in a cool, dark place
• Long-term: freeze in small sealed portions to avoid moisture
• Grind just before brewing to preserve aromatics

Who this is for: Trader Joe's Organic Fair Trade Wake Up Blend is aimed at daily coffee drinkers who want a reliably bold, ethically sourced whole-bean option in a large 28 oz size. It suits home baristas and families that brew multiple pots a day, shoppers who prioritize organic and fair trade certification, and anyone seeking a versatile roast that performs well in drip makers, French press, and pour-over systems. If you value consistent flavor, sustainable sourcing, and a bag that lasts several weeks, this blend fits everyday morning routines without complicating brewing choices.