Supernatural Richest Red Softies Sprinkles, 16 oz — Dye-Free Vegan Dessert Topper with Plant-Based Color

These 16-ounce Richest Red Softies deliver the visual pop of traditional sprinkles while using non-GMO American cane sugar and naturally derived colors. Crafted in the U.S. by a female-founded team, the mix avoids common controversial additives—making it a go-to choice for bakers who want bold color and simpler ingredients.

How do these sprinkles get such a vivid red color without artificial dyes?

Instead of synthetic colorants, Supernatural uses plant-based pigments to achieve deep red hues. The result is a bright, consistent tone that performs like ordinary sprinkles but without the allergy or ingredient concerns some bakers want to avoid.

• Plant-sourced colorants for vivid red tones
• No artificial dyes such as FD&C or Red 40
• Even coloration suited for cakes, cookies, and confections

Will these sprinkles work in my recipes and stay stable on desserts?

Richest Red Softies are formulated to sprinkle, hold, and decorate like classic sprinkles. They provide consistent coverage and maintain shape and color on frostings, cupcakes, and ice cream without relying on confectioner’s glaze.

• Good adhesion to frostings, buttercreams, and glazes
• Soft texture that mixes into batters and toppings easily
• No shiny shell from animal-derived glazes—vegan finish

What ingredients and allergens are avoided in this product?

Supernatural prioritizes cleaner labels—these sprinkles use American cane sugar and steer clear of soy, titanium dioxide, and common artificial additives. They aim to minimize potential triggers while remaining free from animal-derived glazing agents.

• Made with non-GMO American cane sugar
• Free from soy and titanium dioxide
• No confectioner’s glaze or other animal-derived coatings

How is this product made and who makes it?

The 16 oz jar is produced in the United States by a female-founded brand focused on better-for-you baking ingredients. Manufacturing emphasizes ingredient transparency and alternatives to controversial additives used in conventional sprinkles.

• Produced in the USA by a female-founded company
• Quality controls for consistent color and texture
• Packaged in a resealable container for freshness

Who is this for: Supernatural Richest Red Softies are aimed at home bakers, pastry chefs, and food businesses who want the look of classic sprinkles but prefer plant-based colors, vegan-friendly formulations, and cleaner ingredient lists. Choose this topper if you want bold red decoration, non-GMO American cane sugar, and a product made without common controversial additives.

Ingredients

Non-GMO Cane Sugar, Tapioca Starch, Palm Oil*, Palm Kernel Oil*, Sunflower Lecithin, Coloring (Vegetable Juices), Carnauba Wax. *RSPO Certified