PURITY COFFEE Balance 2/3 Decaf Medium Roast Ground Coffee 12oz — Mountain Water Process, Specialty-Grade

This 12oz bag of BALANCE 2/3 Decaf Medium Roast Ground combines 1/3 regular caffeinated beans with 2/3 beans decaffeinated via the Mountain Water process to retain flavor while lowering caffeine. Crafted from specialty‑grade, regeneratively farmed beans and thoroughly lab‑tested, this blend aims to offer a clean, consistent cup without sacrificing complexity. The roast profile sits squarely in the medium range, highlighting balanced acidity, moderate body, and nuanced aromatics suitable for drip, pour‑over, or automatic brew methods.

How does BALANCE keep flavor while lowering caffeine?

The decaffeinated component uses the Mountain Water process, which removes caffeine without steam‑based chemicals and preserves the bean’s natural oils and flavor compounds. Blending two parts decaf with one part regular coffee recalibrates the taste so you still get brightness, sweetness, and aroma closer to a standard cup.

• Mountain Water processed beans preserve original flavor notes
• 1/3 caffeinated to maintain lively acidity and body
• Medium roast profile emphasizes balanced sweetness and clarity
• Ground consistency optimized for common household brewers

What makes this coffee “clean” and verified?

PURITY COFFEE sources specialty‑grade beans that pass third‑party testing to screen for contaminants like pesticides, heavy metals, and mycotoxins. The brand emphasizes regenerative farming and holds certifications that reflect environmental and quality commitments rather than marketing claims.

• USDA Organic and Rainforest Alliance certified sourcing
• Smithsonian Bird Friendly farming practices for biodiversity
• Independent lab testing for mold, mycotoxins, and contaminants
• Specialty‑grade standard—beans from the top 1% of global green coffee

How should I brew this ground medium roast for best results?

BALANCE ground is supplied at a grind tuned for automatic drip and pour‑over methods; adjust grind size slightly finer for cone filters or coarser for larger basket brewers. Use fresh water, a 1:15–1:17 coffee‑to‑water ratio, and brew temperatures between 195–205°F to extract balanced flavors without bitterness.

• Recommended ratio: 1 gram coffee to 15–17 grams water
• Ideal water temperature: 195–205°F (90–96°C)
• Best brewing methods: drip, pour‑over, automatic drip machines
• Store sealed and away from light for peak freshness

What sustainability and freshness practices are included?

PURITY COFFEE emphasizes traceability and low‑impact farming; their production chain is controlled from farm to bag. To lock in flavor, bags are nitrogen‑flushed to reduce oxygen and protect the roast’s aroma and antioxidants until opened.

• Regeneratively farmed beans supporting soil health
• Nitrogen flush reduces oxygen to 1–2% in the package
• Certified B Corp standards for environmental and social practices
• Packaging designed to preserve aroma and prevent staleness

Who is this for: BALANCE 2/3 Decaf Medium Roast Ground is intended for coffee drinkers who want a noticeably lower‑caffeine option without giving up the complexity of a medium‑roast cup. It suits people sensitive to caffeine but who still crave the ritual and flavor of brewed coffee, as well as those prioritizing organic, third‑party‑tested beans and sustainable sourcing.

Ingredients

100% Specialty-grade USDA organic Arabica coffee + mountain water process decaffeinated blend