McCormick Prime Rib Seasoning BBQ Rub 17.5 oz — Garlic & Paprika Savory Blend for Roasting

McCormick Gourmet Prime Rib Seasoning is a savory, ready-to-use BBQ rub that layers garlic, onion, paprika and spices to boost the flavor of prime rib, steaks and hearty dishes.

This 17.5-ounce shaker delivers a balanced, savory seasoning blend designed for roasting, grilling and everyday cooking. Crafted by McCormick, the mix combines aromatics and warm paprika to create a robust crust on meats and a savory backbone in stews, meatloaf and burgers. Because it comes in a large shaker, it’s convenient for home cooks and pros who want consistent seasoning without measuring or blending individual spices.

How do I use this seasoning to get a flavorful crust on prime rib or steaks?

Apply the rub liberally to room-temperature meat, pressing it into the surface so it adheres. For prime rib or larger roasts, let the seasoned meat rest for 30–60 minutes or refrigerate overnight for deeper flavor penetration; for steaks, a shorter rest is fine. Cook using your preferred method—roasting, grilling or high-heat searing—to develop the spice crust.

• Sprinkle evenly from the 17.5 oz shaker and pat into meat surface.
• Allow 30 minutes to overnight for resting, depending on cut size.
• Use high heat sear or roast to caramelize the paprika and aromatics.
• Re-season after slicing if you prefer a more pronounced finish.

Can this rub be used in recipes besides prime rib?

Yes—this blend is versatile and adds savory depth to many dishes. It enhances burgers, meatloaf and stews and can be used as a finishing sprinkle for roasted vegetables or potatoes. Because it contains garlic, onion and paprika, it pairs well with beef, pork, poultry and even plant-based proteins.

• Mix into ground beef for burgers or meatloaf for uniform flavor.
• Stir into stews near the end of cooking to bolster savory notes.
• Coat vegetables before roasting for a smoky, aromatic finish.
• Use sparingly on delicate fish or tofu—start light and adjust.

How much seasoning should I use for different cuts?

Portion depends on the cut and your taste. A general guideline is about 1 teaspoon per pound for subtle seasoning, and up to 1 tablespoon per pound for a stronger rub on large roast surfaces. For steaks, a generous pinch per side usually provides enough coverage without overpowering the meat.

• Prime rib roast (large): 1–2 tablespoons per pound, pressed into surface.
• Steaks: 1 teaspoon to 1 tablespoon total, depending on thickness.
• Burgers or meatloaf: 1–2 teaspoons per pound of meat mixed in.
• Vegetables: 1–2 teaspoons per pound, tossed with oil before roasting.

Does the shaker size suit regular home use or entertaining?

The 17.5 oz shaker is sized for frequent home cooks and small gatherings, offering enough product to season multiple meals without needing immediate repurchase. The large format reduces refill frequency, making it practical for weekly dinner prep and occasional entertaining where consistent seasoning is helpful.

• 17.5-ounce shaker reduces need for frequent replacements.
• Convenient for weekly meal prep and backyard barbecues alike.
• Shaker design enables even application without measuring tools.
• Store in a cool, dry place to preserve peak flavor and aroma.

Who is this for: McCormick Gourmet Prime Rib Seasoning is aimed at home cooks and entertainers who want a reliable, ready-made rub to enhance beef roasts, steaks and hearty recipes without mixing spices from scratch. It’s also useful for anyone who appreciates a bold garlic-onion-paprika profile that’s easy to apply from a single, large shaker.

Ingredients

Garlic, onion, paprika, salt, mustard seed, Chili pepper, rosemary, caraway seed, brown sugar, red bell pepper