GOODSAM New Day Organic Colombian Whole Bean Coffee 12 oz — Medium Roast, Bright Citrus & Chocolate

GoodSAM New Day is a medium-roast, single-origin Colombian whole-bean coffee with bright citrus lift, chocolate-caramel depth, and a clean, low-bitterness finish.

Roasted for everyday drinking, New Day balances sweetness and clarity so it performs consistently across drip machines, pour-over brews, and milk-based drinks. These organic beans come from remote, high-altitude small farms in Sierra Nevada, Colombia, where slower growth under canopy shade builds complexity. The result is a full-bodied cup that stays rounded rather than smoky, designed to be both an approachable daily coffee and a transparent supply-chain choice.

How will this coffee taste in my morning brew?

You’ll notice chocolate and caramel as dominant notes, with toasted mixed nuts adding warmth and a faint blackberry lift keeping the finish bright. The medium roast preserves sweetness and aromatics without introducing heavy roast bitterness, so flavors remain distinct in black coffee and also integrate well with milk.

• Primary tasting: chocolate and caramel backbone
• Supporting tones: toasted mixed nuts and subtle blackberry
• Body & acidity: full body with mellow, pleasant acidity
• Finish: clean, low-bitterness clarity

Will it work for pour-over, drip, or milk drinks?

Yes—New Day was roasted to be versatile. It extracts cleanly for pour-over and auto-drip methods, showing layered flavors without muddiness, and it remains pronounced when paired with milk in lattes or cappuccinos.

• Pour-over: bright clarity and layered sweetness
• Drip coffee: consistent, repeatable flavor cup-to-cup
• Milk drinks: strong enough to show through without turning muddy
• Cold brew: maintains sweetness and low-bitterness profile

Where does this coffee come from and why does it matter?

These beans are single-origin from high-elevation small farms in Colombia’s Sierra Nevada grown under forest canopy. GoodSAM emphasizes traceable, direct relationships with smallholders and Indigenous families, so more value remains at origin and farming decisions can prioritize land stewardship over commodity volume.

• Origin: Sierra Nevada, Colombia — single-origin traceability
• Farming: high-altitude, shade-grown for slower, flavor-building development
• Trade approach: direct relationships with smallholder and Indigenous families
• Impact: pricing and sourcing structured to support long-term farm stability

Why choose whole bean and organic for daily coffee?

Whole beans retain aromatic oils and sweetness longer than pre-ground coffee, giving fresher cups over time. The organic and single-origin inputs contribute to a cleaner cup profile and a more transparent supply chain, which explains the premium positioning versus commodity alternatives.

• Whole bean advantage: extended freshness and stronger aromatics
• Organic benefit: cleaner cup clarity and fewer agricultural residues
• Quality payoff: consistent handling and roasting highlight origin flavor
• Value: priced for better inputs, not mass commodity production

Who is this for? New Day is geared toward coffee drinkers who want an everyday bean that feels elevated: people who value traceable single-origin sourcing, prefer whole-bean freshness, and want a versatile medium roast that works across manual and machine brewing. It’s especially suited for morning routines and weekend rituals where convenience and a clean, flavorful cup are equally important.

Ingredients

BEANS: 100% ORGANIC ARABICA