AmeriColor Soft Gel Food Coloring Electric Kit - 7 x 0.75 oz Bottles, Concentrated Vivid Colors for Icing & Batter

AmeriColor Electric Soft Gel Paste Kit delivers seven concentrated, soft-gel food colors designed to produce vivid, consistent shades in icings, batters, doughs, and fondant.

If you need rich, dependable color for baking and decorating, this Electric Kit from AmeriColor is engineered for professional and home use. Each .75 ounce squeeze bottle contains a soft gel paste that blends smoothly without thinning your icing or causing separation, so you get the same bright result batch after batch. The kit includes Electric Blue, Electric Yellow, Electric Green, Electric Orange, Electric Pink, Electric Purple, and Electric Red—selected to cover a wide spectrum of high-impact colors for pastries, cookies, candy, and creative projects.

How will these colors perform in buttercream, royal icing, and fondant?

The soft gel formula is concentrated and formulated to color thick media without changing texture. You can achieve saturated hues with just a small amount, and the paste resists weeping or softening of icings over time. It also mixes evenly into fondant for uniform shade and into buttercream for vibrant piping work.

• Strong tinting power—use less product for deep colors
• No hardening or graininess in finished icings
• Formulated to avoid separation and maintain texture

Can I use these gels in batter, cookie dough, macarons, or non-food crafts?

Yes—the kit is versatile across many edible media and selected non-edible crafts where food-safe coloring is preferred. Colors disperse into cake and cookie batters for even color through the bake, and they work with macaron shells without affecting rise when used sparingly. They are also suitable for kid-friendly projects like slime where safe, food-grade pigments are desired.

• Works in batters and doughs for uniform baked color
• Safe for macaron meringue when used at recommended levels
• Also handy for edible craft projects and kids’ activities

How much color do I need and how do I store the bottles?

Because these gels are highly concentrated, start with a tiny drop and add more until you reach the shade you want. Keep bottles sealed with the flip-top cap when not in use and store them in a cool, dry place away from direct sunlight to preserve potency. Each .75 oz bottle contains enough color for multiple projects depending on intensity required.

• Begin with small increments; increase gradually for depth
• Flip-top cap prevents spills and improves control
• Store sealed in a cool, dry cupboard to maintain shelf life

What makes the AmeriColor Electric Kit different from liquid food dyes?

Unlike thin liquid dyes, soft gel paste gives you dense pigmentation without adding extra moisture, which helps preserve the consistency of frostings and doughs. The gel format delivers cleaner, truer colors and minimizes the number of additions needed to reach vivid shades. These properties make the Electric Kit a go-to for professionals who require predictable, repeatable results.

• Higher pigmentation per drop than liquid dyes
• Does not thin icing or dilute mixtures
• Designed for stable, repeatable coloring outcomes

Who is this for? Bakers, pastry chefs, cookie decorators, cake artists, and hobbyists who want intense, reliable color will appreciate this AmeriColor Electric Soft Gel Paste Kit. It’s also suitable for culinary students and food-based craft makers seeking food-safe, high-performance pigments. If you value bold, consistent color without altering texture, this seven-color set is a practical addition to your decorating tools.